PBA tip of the Day brought to you by Manny Chazan with Work Hard Play Hard Marketing (480) 825-1952.
What should you take into consideration when choosing a promotional product to market your business? Manny has the answer!
Avoid Short Shelf Life
Try to select items that will be around for a long time. In other words, instead of an imprinted pad of sticky notes, go for a holder that can be used repeatedly. Also, it is important to choose relevant items that will set your business aside. Pens are popular promotional items, but that also means that MANY businesses are using them to promote their business. If a potential client goes to a trade show and gets 10 pens, that might not be an effective marketing tool. If you choose pens as your promotional item to market your business, try selecting a nicer quality pen that will set your business aside from the rest. For more information on selecting the right promotional marketing item for your business, give Manny a call!