PBA Tip of the Day brought to you by Dave Fox with FoxDesigns (623) 340-7455.
What is Google Analytics? Dave has the answer!
Analytics is a wonderful way of measuring your campaigns’ effectiveness and turning those insights into action and ultimately improve engagement and conversions. However, there’s one thing that has always been lacking, until recently. It would be great to know how much money you really made from an organic or paid search – and integrate with your shopping cart? This is where Google Analytics Goal values come into play. With goals, you can literally break down data to a campaign, keyword, referral level. There really are two options. If you’re not using ecommerce, goal values is the way for you. If you’re using an ecommerce platform, like woocommerce, use the ecommerce path. For goal values, you can measure your objectives via destination, duration, pages/screens and events. For more information on how you can benefit from Google Analytics, contact Fox Designs today!